Comparison Shopping Habits

Today's shoppers rarely buy without checking alternatives first. Analysis of how comparison shopping behavior across apps, search, and retail sites affects brand choice.

An illustration where containers of dairy milk and plant milk are pitted against one another in a basketball game.
Consumer Behavior & Trends

A frothy showdown between dairy and plant-based milk

The dairy industry says plant-based beverages don’t deserve to be called milk, but they hold up well in WaPo’s comparison.

Andrew Adam Newman
Price stickers layered on top of one another
Consumer Behavior & Trends

As profits rise and supply-chain issues ease, when will CPG prices come down?

With prices continuing to elevate, many CPG companies are pushing consumers, and retailers, to their limits

Erin Cabrey

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