School supplies and fall wardrobes took over Shopify in August
Plus, shoppers invested in educational toys, bicycles, and camping gear.
Discover how shopping behavior & preferences is reshaping the retail world. Our coverage tracks the innovations and shifts that retail professionals need to know right now.
Plus, shoppers invested in educational toys, bicycles, and camping gear.
The Tinuiti study also found those users more apt to resell or rent clothing.
Per a YouGov survey, they spend more on clothing and prioritize quality versus value-conscious consumers.
Prestige and mass retail sales both grew by 7% in the first half of 2026, according to Circana.
Per Pinterest tvScientifc, only 15% of consumers hold off on gift buying until Black Friday or Cyber Monday.
People also bought shade sails, meal replacement drinks and powders, and dorm room posters.
New findings from ICSC signal shoppers are increasingly prioritizing savings over speed as shipping costs and return fees influence purchasing decisions.
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