Creator Commerce

Creator commerce is reshaping retail. Follow how brands are partnering with content creators to drive product discovery, build trust, and convert social audiences.

While one model wears a "Pancakesuit" with pancakes poking out of the pocket, another pours syrup on the pancakes.
E-Commerce

Holiday Inn Express is making clothing with a ‘hidden warming pocket’ for pancakes

Offbeat food-fashion collabs can be more publicity-seeking than practical.

Andrew Adam Newman
Pietra website pulled up on a laptop
E-Commerce

Creator platform startup Pietra raises $15 million in funding

Pietra’s plan is to fuel a million creator-owned product lines and brands within the next five years.

Julia Gray

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