Creator Commerce

Explore the latest insights, breaking news, and expert analysis on creator commerce to help you navigate the ever-evolving retail landscape with confidence.

Hand holding a smartphone with multiple heart/"like" notification icons floating above the screen.
E-Commerce

The trust economy: How peers, creators, and live audiences replaced the sales pitch

How new behaviors are rewriting the path to purchase, and what it means for brands trying to keep up.

Jordyn Grzelewski
A portrait of Jenny Penich, global chief revenue officer at creator marketing agency, Influencer
E-Commerce

Coworking with Jenny Penich

She’s global chief revenue officer at Influencer.

Erin Cabrey
While one model wears a "Pancakesuit" with pancakes poking out of the pocket, another pours syrup on the pancakes.
E-Commerce

Holiday Inn Express is making clothing with a ‘hidden warming pocket’ for pancakes

Offbeat food-fashion collabs can be more publicity-seeking than practical.

Andrew Adam Newman
Pietra website pulled up on a laptop
E-Commerce

Creator platform startup Pietra raises $15 million in funding

Pietra’s plan is to fuel a million creator-owned product lines and brands within the next five years.

Julia Gray

Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.

By subscribing, you accept our Terms & Privacy Policy.

A mobile phone scrolling a newsletter issue of Retail Brew