E-Commerce
How influencer-led retail marketing promotes authenticity and transparency
Influencers, creators, and users have become the new pillars of modern marketing.
E-Commerce Marketing
E-commerce marketing strategies, channel performance, and campaign insights for retail marketers. Covers paid search, email, social commerce, and performance marketing trends.
E-Commerce
Text with Confidence: Your 2026 SMS Compliance Guide
Together with Vibes
E-Commerce
Sydney Sweeney’s Syrn has already attracted controversy, but can it be a brand that lasts?
Well, it depends.
E-Commerce
Exclusive: Most social media posts about American Eagle’s Sydney Sweeney ads are favorable
On TikTok and X, 63.7% posts about the campaign are positive, per PeakMetrics.
E-Commerce
Inside SharkNinja’s “social-first” marketing strategy
From giant fans to LED face masks, how the appliance giant is driving demand online.
E-Commerce
More companies could start leaning into Made in USA claims—but they have to do it right
The National Advertising Division of BBB National Programs helps regulate these “powerful” claims across the consumer products industry.
E-Commerce
Coworking with Paige Brown
She’s co-founder and chief brand officer at Groove.
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