E-Commerce
How influencer-led retail marketing promotes authenticity and transparency
Influencers, creators, and users have become the new pillars of modern marketing.
E-Commerce Marketing
Discover how e-commerce marketing is reshaping the retail world. Our coverage tracks the innovations and shifts that retail professionals need to know right now.
E-Commerce
Text with Confidence: Your 2026 SMS Compliance Guide
Together with Vibes
E-Commerce
Sydney Sweeney’s Syrn has already attracted controversy, but can it be a brand that lasts?
Well, it depends.
On-Demand Webinar
Spend Smarter: Making Every Marketing Dollar More Efficient
Fragmented data wastes spend and frustrates customers, while unified data drives smarter marketing and loyalty. Join Retail Brew and Wunderkind to explore how identity resolution boosts efficiency, cuts costs, and strengthens retention.
E-Commerce
Exclusive: Most social media posts about American Eagle’s Sydney Sweeney ads are favorable
On TikTok and X, 63.7% posts about the campaign are positive, per PeakMetrics.
E-Commerce
Inside SharkNinja’s “social-first” marketing strategy
From giant fans to LED face masks, how the appliance giant is driving demand online.
E-Commerce
More companies could start leaning into Made in USA claims—but they have to do it right
The National Advertising Division of BBB National Programs helps regulate these “powerful” claims across the consumer products industry.
Retail news that keeps industry pros in the know
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