E-Commerce
Shopping is serious business for Microsoft’s AI team
Microsoft said its AI assistant Copilot plus Bing usage shortened the consumer’s path to purchase by about 30%.
Path to Purchase
The route from intent to transaction keeps shifting. Retail Brew tracks the channels, content, and triggers influencing how consumers move toward the buy button.
Retail news that keeps industry pros in the know
Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.
By subscribing, you accept our Terms & Privacy Policy.
