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Jack o lantern with sunglasses and a toy shovel.
E-Commerce

Shopify shoppers got serious about holiday shopping in September

People splurged on Halloween costumes for kids, Christmas tree skirts, as well as space heaters and snow blowers.


Hands hold a wrapped gift with a bow amid falling confetti, framed in a scalloped shape on pink.
Webinar

The Gift of Innovative Mobile Marketing Meets Holiday 2026

Hibbett, a 1,000+ location sporting goods retailer, has kept a 99%+ mobile audience retention rate through standout mobile campaigns. Join Vibes' Mara Miller and Hibbett's Kayla Brown for an inside look at what's worked this year and their mobile-first plans for the holidays.

Oct 14 12:00 PM ET

A man in a shower sniffs a lathered-up bar of soap.
E-Commerce

Why WISMO matters and how Dr. Squatch improved theirs

The brand reduced “where is my order” queries 25% with AfterShip.


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E-Commerce

Retailers are asking for feedback but are shoppers feeling heard?

A new Quantum Metric study highlights a growing “listening gap” between collecting consumer feedback and responding to it.


A shopping bag with a four-star rating displayed above it, representing a customer review.
E-Commerce

How customer reviews went from novelty to necessity

Soliciting reviews, responding to bad ones, and why they’re more trusted than family.


photoshop camera filters
E-Commerce

Consumers are warming up to AI imagery, but only if retailers play by the rules

A recent survey from Caimera revealed that 70% of consumers are actually open to the use of AI imagery while 10% deemed it harmful.


Shopping carts filled with one hundred dollar bills
E-Commerce

Amazon’s June Prime Day week turns into a hit for early summer shopping

This is the first time Amazon hosted a four-day event in the month of June.

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