Marketing
Here’s what retailers should know about Mastercard’s new Commerce Media network
Mastercard’s card-linking technology lets advertisers track both conversion and incremental sales across in-store and online purchases.
The business of retail media networks and what they mean for brands and retailers. Coverage of RMN strategy, advertiser relationships, offsite media, and the evolving ecosystem.
Mastercard’s card-linking technology lets advertisers track both conversion and incremental sales across in-store and online purchases.
Experts suggest it may be more insulated than platforms like Facebook and YouTube, with projected double-digit growth potential.
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