Marketing
Here’s what retailers should know about Mastercard’s new Commerce Media network
Mastercard’s card-linking technology lets advertisers track both conversion and incremental sales across in-store and online purchases.
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Mastercard’s card-linking technology lets advertisers track both conversion and incremental sales across in-store and online purchases.
Experts suggest it may be more insulated than platforms like Facebook and YouTube, with projected double-digit growth potential.
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