Marketing

Stay ahead of the curve with our deep dives into marketing, featuring the strategies and trends defining the future of the modern retail industry.

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Retention Strategies
Promotional image for US Open x Ralph Lauren Collection.
Marketing

Fashion retailers are capitalizing on the US Open’s impact

From Ralph Lauren’s six-week Nordstrom takeover to Lacoste’s Plaza pop-up, brands are extending their tennis activations beyond the tournament.

Jeena Sharma
A portrait of Meghan Kelleher, a smiling woman with long black hair wearing a sleeveless black tank
Marketing

Coworking with Meghan Kelleher

She’s founder and CEO of Corner Market Communications.

Erin Cabrey
Baltimore Ravens Flock Shop
Marketing

Under Armour and the Ravens turn sponsorship into retail experience

The brand’s 10-year deal with its hometown NFL team includes exclusive stadium merchandise, seasonal drops, and an expanded experiential retail strategy.

Jeena Sharma
Headshot of Danny Rosenoff, a light-skinned man with short spiky grey hair wearing a blue button-down shirt and grey plaid blazer, smiling at the camera.
Marketing

Coworking with Danny Rosenoff

He’s CEO of XCCommerce.

Erin Cabrey
Headshot of Molly Hjelm
Marketing

Coworking with Molly Hjelm

She’s corporate VP of RedVest Media at Ace Hardware.

Erin Cabrey
A hand holding a gold "Loyalty Card"
Marketing

These are the keys to establishing brand loyalty today

As higher prices and new ways to shop emerge, brands must view loyalty as more than just repeat purchases.

Erin Cabrey
A Ralph Lauren Polo player swinging his club at a pile of money.
Marketing

While luxury struggles, Ralph Lauren is selling more at higher prices

Analysts believe the retailer’s mix of aspirational price points, brand heritage, and lifestyle marketing is helping it outperform while bringing new customers in.

Jeena Sharma

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