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Holiday shopping has become a prolonged stocking-up season, and CPG brands still have time to win the basket by reaching shoppers the moment their seasonal intent forms. Sit down with Retail Brew and Ibotta for holiday insights and strategy on how to win it.
Some caregivers and brands avoid the D-word. NorthShore put it on billboards.
Two major US companies are playing defense in a deepening public debate over pricing and technology.
Per Scanova’s QR code benchmark, purpose-built product pages averaged more than seven times as many scans as standard website redirects.
Despite fears of inflation and price gouging, Walmart is signaling that prices are moving in one direction: down.
Plus, two beverage giants report earnings.
The gummy bear has “embedded” itself with American consumers through efforts like new retail stores and seasonal product launches.
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