Shoppable Content

Shoppable content is closing the gap between inspiration and purchase. Track how retailers are embedding buy buttons, product links, and commerce into editorial and social formats.

Google HQ
E-Commerce

Google unveils new AI-powered tools for e-commerce brands

The tech giant is expanding its suite of tools for retailers looking to make themselves more compelling on search.

Alex Vuocolo
A greeting card that says “Dads are Dope,” which includes two bands at the top to add a pre-rolled joint and a book of matches, made by KushKards. Also, a shopping bag from The Artist Tree overflowing with cannabis products.
E-Commerce

Why cannabis brands are promoting their products as Father’s Day gifts

With legalization, and cannabis less stigmatized, getting Dad a tie could evolve into getting him high.

Andrew Adam Newman
Inside the Oscar Mayer Wienermobile
E-Commerce

Oscar Mayer offers couples the chance to get married in a giant Wienermobile, and a fortune cookie company uses ChatGPT to write its fortunes

The week in weird retail news

Jeena Sharma
Instacart's shoppable recipes
E-Commerce

Instacart enters the "shoppable content" battle royale

The delivery company rolled out Shoppable Recipes.

Julia Gray
Adidas sends research to space via SpaceX rocket launch
E-Commerce

Adidas Enlisted Astronauts for Sneaker Research

What goes up comes down as a marketing play.

Halie LeSavage

Retail news that keeps industry pros in the know

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