Consumer Behavior & Trends
What does ‘value’ mean to shoppers in 2026?
Per BCG’s latest survey, quality still beats price, while AI gains influence.
Value Perception Shifts
Navigate the complexities of the modern market through our analysis of value perception shifts, providing the context you need to make informed business decisions.
Consumer Behavior & Trends
Value-driven consumers are reshaping China’s FMCG market
After a sluggish 2025, FMCG sales returned to growth in April, per Bain & Company.
Consumer Behavior & Trends
Premium and mass beauty are ‘converging’ as consumers seek value
Both segments saw sales lifts in H1 as fragrance and hair remain beauty standouts.
Consumer Behavior & Trends
Ikea Canada invests $50 million in lower prices to increase affordability
The furniture retailer is continuing its focus on cost-cutting with another round of investments in lowering prices.
Consumer Behavior & Trends
TikTok user takes aim at tipflation with new guideline
“If I order standing up, I’m not tipping,” he declares.
Consumer Behavior & Trends
Hot Topic: Should the national minimum wage be raised as high as California’s?
Plus, readers weigh in on Uber Eats’s change to its Super Bowl spot.
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