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Consumer Behavior & Trends

Hot Topic: Should the national minimum wage be raised as high as California’s?

Plus, readers weigh in on Uber Eats’s change to its Super Bowl spot.
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Seiya Tabuchi/Getty Images

less than 3 min read

TOPICS: Consumer Behavior & Trends / Economic Pressures / Value Perception Shifts

The minimum wage will go up to $20 in California in April, nearly three times the federal minimum wage of $7.25.

You tell us: With California’s minimum wage going up to $20, are you in favor of the federal minimum wage going up that much? Cast your vote here.

Circling back: Last week, we told you about Uber Eats removing a joke from its Super Bowl commercial about people with peanut allergies after the nonprofit group Food Allergy Research & Education objected to it. We asked whether you agreed with Uber Eats’s decision to remove the bit, and nearly two out of three of you (64.4%) said no, that you did not agree with the decision. Another 32.2% of you agreed with Uber Eats’s decision to take out the peanut allergy joke while 3.4% of you did not know or weren’t sure.

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About the author

Andrew Adam Newman

Andrew writes about brick and mortar stores with a focus on store design, retail marketing and brands, the resale industry, and more.

Retail news that keeps industry pros in the know

Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.

By subscribing, you accept our Terms & Privacy Policy.