How the MoMA Design Store revamped its own store design
With newly exposed tin ceilings and a pruned assortment, an emphasis on curation and storytelling.
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With newly exposed tin ceilings and a pruned assortment, an emphasis on curation and storytelling.
The store blends elements of New York City parks, architecture, and pet culture to dazzle shoppers.
Along with showcasing the brand’s original backpacks, newer offerings like hardshell luggage are featured.
“If you’re in the window-display business in New York, you’re in the holiday business,” Bergdorf Goodman’s David Hoey told us.
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