Inside Dot Swoosh, Nike’s big bet on Web3
The brand’s major investment could change the landscape of loyalty.
Web3 retail coverage for forward-looking brand and tech teams. Follow NFT loyalty programs, tokenized ownership, and decentralized commerce experiments across the retail landscape.
The brand’s major investment could change the landscape of loyalty.
From metaverse activations to branded NFT drops, the digital side of retail was an interesting place to be.
The brand’s recent drop of virtual gear is part of a broader metaverse strategy.
Crypto enthusiasts and wine makers alike say the industry is poised to benefit immensely from Web3 technology.
NFTs might not be ubiquitous in retail yet, but some companies are already benefiting from minting their own collections.
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