Vidhi Choudhary

Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.

retailbrew.com

Retail Brew

Hey, I think you should give Retail Brew a read. It's an awesome newsletter that delivers the most relevant retail industry news. You'll get it every weekday, plus it only takes 5 minutes to read. Give it a try by subscribing using my personal invite link below!

Join me in staying up-to-date with all the latest retail trends, product news, and more with Retail Brew.

A pink shopping cart with digital analytics like a pie chart and bar chart inside of it

How retailers can interpret shopper data to maximize impact.

A Retailer's guide to mastering customer data

Morning Brew Staff

Two shipping containers, one red and one blue, held up by crane hooks

Tariffs bring economic shifts, affecting many industries. Read this e-book to understand their sweeping impact across the healthcare, tech, retail, finance, and IT industries.

Tariffs: Understanding the impact

A planet surrounded by asteroids with shipping containers in the center of it

The best chains are always hybrid, said one logistics expert.

Third-party logistics firms need to rethink the fundamentals in 2025

Super-charge your industry know-how with insights, tools, and tips from our team

Resources

A hand holding up a credit card through a thought bubble

Find out how to captivate shoppers this holiday season with inspiration-driven retail strategies, featuring insights from Jason Goldberg on leveraging digital experiences.

Driving inspiration is all about going to the places where customers are spending time, said Jason Goldberg of Publicis.

One retail executive on sparking customer inspiration

Morning Brew Creative Studio

5G for faster, smarter, more connected shopping experiences.

You heard it here first, folks. Our fast-paced, tech-driven world requires reliable, high-speed connectivity to keep up. We live in an age of the 

, and retailers need to get in line if they want to continue climbing the proverbial food chain.

What’s so different about now? Well, consumers expect seamless interactions at every turn. They want—nay, 

—laser-fast, one-click purchase options where the simple tap of a phone screen sends a product straight to their doorstep. They don’t want to deal with clunky checkouts, poor connection issues, timing outages, or any of that not-so-good stuff.

Not to mention that shoppers today want more than just their favorite products at their fingertips. They expect personalized shopping experiences that make them feel known, understood, and valued. We’re talking personalized recommendations, customized discounts and offers, interactive in-store tech, curated events—you name it. Today’s retailers have to be their consumers’ best friends.

That brings us to the million-dollar question: How do you do it all? The answer lies in 5G, the fifth generation of mobile network technology that’s bringing faster speeds, lower latency, and more capacity than its precursor, 4G.

5G tech has the potential to completely transform retail by enabling faster, smarter, and more connected shopping experiences. With lightning-fast speeds and less lagging, 5G can elevate how you engage with your customers, manage inventory, and personalize your offerings. So how does it all work?

It’s clear that 5G is revolutionizing retail across a variety of shopping settings. But how can you unlock all the benefits of 5G’s faster speeds? Let’s dive in.

Now that we’ve set the stage for how 5G is changing the game, let’s explore the ways this technology is shaking up the retail world. From all-in-one connectivity to next-level failover protection, 5G isn’t just nice to have—it’s essential for staying ahead in our always-changing retail market.

To give you the full scoop, we’ll take a look at four use cases where 5G connectivity is making a major impact.

All-in-one connectivity at a rural bank branch

A retail sales associate working point of sale assists a customer. Illustration.

Expanding into rural areas is no small feat for banks, especially those with limited access to reliable and affordable wired broadband. Why’s that? Well, traditional wired broadband installations come with their fair share of hefty costs, long build-out times that can last up to three months (three months! Could you live three 

 without a network connection?), and tons of logistical headaches. Not to mention that wired broadband already has narrow availability.

You can probably see where this is going: Wired installations can be tricky in rural areas where resources may not be as instant or ubiquitous as they are in urban settings. Plus, IT teams have soured on wired installations, especially at important venues like banks. They’d rather spend their time doing things that matter, like tending to their internal teams and their customers.

The solution? 5G Primary Fixed Wireless Access (5G FWA). 5G FWA is a managed, 

 solution perfect for micro and small- and medium-size enterprises. It bypasses the time, expense, and genuinely pain-in-the-neck installation process of wired broadband. Businesses like banks can be connected within hours instead of days or—worse—months. Here’s how it works: 5G FWA provides enterprise-grade network quality to businesses and their customers without the hassles that can come with wired broadband. For the bank’s IT team, it means opening branches faster. That’s what we call a win-win.

A construction worker looks at their smart phone to confirm building plans. Illustration.

Here’s the bottom line about connectivity: You simply can’t meet deadlines without a reliable network. This couldn’t be any truer than when it comes to construction sites. Consider a construction crew responsible for building a retail complex. Obviously, the crew doesn’t have time to deal with connection issues, especially a lengthy and arduous wired-connectivity build-out at a new site. The construction crew needs network-dependent communication technologies that can be up and running in mere moments to keep ops running on schedule.

Enter (you guessed it) 5G FWA. 5G connectivity allows the construction company to say goodbye to a three-month wait for wired broadband and embrace a reliable, high-speed network in just a few hours. Not to mention that even if the site had a wired connection during construction, the crew’s network needs might not match up with the building’s network needs.

5G FWA’s plug-and-play connectivity allows the construction site to immediately focus its attention on meeting deadlines, rather than wasting time waiting for infrastructure to catch up. Best of all? A wireless 5G solution adapts to the construction crew’s evolving needs, helping them stay on top of their goals throughout the entire build. For a construction team, a high-speed, reliable connection isn’t just about getting connected—it’s about staying ahead of the curve.

The in-store pharmacy—connecting a store within a store

A pharmacist works on their computer to help organize and sort through stock. Illustration.

The beauty of 5G FWA really comes to light when we examine how it operates within store-in-a-store settings. If you need a quick refresher on what store-in-a-store is, here you go: A store-in-a-store is a dedicated area within a larger retail store where a specific brand showcases its products. Got it? Sweet.

Let’s take a look at how this might work inside a pharmacy. Let’s say we’ve got a pharmaceutical company that specializes in prescription services and over-the-counter medications, and it’s looking to expand its brand and services nationwide. To save on overhead, the company establishes a series of store-in-a-store locations—complete with its own pharmaceutical products, pharmacists, and interconnected devices—within the confines of larger, big-box retailer affiliates.

Here’s the kicker: Company leaders want to find a way to 

 their own network analytics, a goal they can’t really achieve if they’re dependent upon a host’s network. So what’s the fix? You know it—5G FWA. With 5G FWA, the pharmaceutical company can get its store-in-a-store locations up and running on its own network in no time. The plug-and-play deployment also allows devices like point-of-sale (POS) systems and IoT-enabled gadgets to be ready to go within hours. Thanks to this, the pharmaceutical company avoids the complexities of negotiating connectivity with its host retailer—it’s all theirs.

The cherry on top? By managing its own network, the pharmaceutical company also gets better access to customer data, behavior, and what drives consumer decision-making.

A temporary network for a seasonal vendor

A person rides a bicycle-powered ice cream cart. Illustration.

For seasonal businesses like holiday pop-ups and mom-and-pop ice cream shops, a reliable network connection is essential—it’s the lifeblood of their business. But traditional wired services may not cut it; long deployment times can stretch from weeks to months, which means losing valuable time during peak season. That’s a no-go in any savvy business owner’s book. Additionally, many seasonal pop-ups use multiple POS systems and other automated tech that require a reliable (and wireless) network to keep operations running smoothly.

5G FWA offers a practical solution for seasonal businesses. It provides fast, out-of-the-box deployment that allows the ice cream shop or holiday booth to stay up and running from season start to end. Vendors can connect all their devices (phones, digital registers, card readers, store features, etc.) to a single, streamlined network—without the costly delays and infrastructure headaches that come with traditional wired solutions. You know what that means: more customers served and more money in the bank.

When the offseason arrives (as it always does), 5G FWA offers intuitive flexibility to deactivate the network easily, eliminating unnecessary costs. This ability to quickly shut down when needed lets seasonal businesses stop and start when they want. They’re not at the mercy of a grand wired system or an annual contract. 5G FWA is simply the way to go.

So there you have it: four huge ways 5G FWA is bringing retail into the future. From streamlining the installation process to providing businesses with failover protection, 5G FWA is a must-have solution that every business needs to stay successful with high speed, reliability, flexibility, and so much more. The list of benefits is genuinely endless. The future is 5G, and now is the time to embrace it.

A group of people walking through a surreal city scape. Buildings are constructed from cell phones and other mobile technology. Illustration.

T-Mobile for Business

T-Mobile Custom White Paper 

4 game-changing ways 5G is shaping retail’s future

Reliable network connectivity is no longer a luxury—it’s a necessity. 

We don’t have to tell you that acing today’s retail game is tough stuff. But if you wanna stay at the top of your class, leveraging every tool at your disposal is 

. That’s where the Internet of Things (IoT) comes into play. IoT is revolutionizing the way retailers crush their goals by providing business owners data-rich environments that improve decision-making, boost customer satisfaction, and increase profits. But how can you put it into practice? That part can feel tricky.

Luckily for you, T-Mobile has put together 

Unleash IoT in retail to accelerate growth

a tell-all that breaks down how IoT is transforming retail organizations today and in the future. You’ll get must-know info on how to unlock the benefits of IoT in inventory management, personalized customer engagement, efficient workforce connectivity, and so much more.

Fill out the form below to stay in the know.

How IoT is launching retail into the future

Alex Vuocolo

Learn how retailers are embracing the tech for a range of solutions, from smarter search capabilities to bringing e-commerce features into brick and mortar stores.

AI adoption is driving a transformation in how retailers manage the customer experience. Here’s an update on their progress.

How retailers are using AI to transform the customer experience

Andrew Adam Newman

2D illustrated sign labeled "Returns Here"

Learn how retailers reduce return rates and transform returns from a headache into an opportunity, all while enhancing the customer experience and boosting efficiency.

From adding return fees to incentivizing in-store returns, retailers are seeking reverse logistics solutions.

Why returns were 'a low-grade headache that's become a migraine' and how some retailers are finding relief

Thank you for being a part of the Retail Brew community! We're excited to learn more about you. This information helps us deliver the best industry news, updates, and insights and build new products designed just for you. 

Fill out the form below to receive 15% off your next order from the 

We want to get to know you!

Customer engagement and loyalty are two of the hardest things to earn as a new brand. Heck, even getting customers in the first place is hard. So, how do DTC brands build customer loyalty, and what are the best marketing strategies?

In this article, we cover three strategies that famous jewelry brand, Mejuri, and similar DTC brands, such as Casper and Peloton, implement to keep customers coming back and spreading word of mouth.

Read or listen to this insightful Retail Brew article by filling out the form below.

Resources

Our Picks

A Retailer's guide to mastering customer data

Tariffs: Understanding the impact

Third-party logistics firms need to rethink the fundamentals in 2025

Recent Resources

A Retailer's guide to mastering customer data

Tariffs: Understanding the impact

4 game-changing ways 5G is shaping retail’s future

Third-party logistics firms need to rethink the fundamentals in 2025

Driving inspiration in retail: How to captivate shoppers this holiday season

How IoT is launching retail into the future

How retailers are using AI to transform the customer experience

How retailers are solving return issues with reverse logistics solutions

We want to get to know you!

How DTC brands build customer loyalty

Driving inspiration in retail: How to captivate shoppers this holiday season

Retail news that keeps industry pros in the know