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As shoppers become more selective and value-conscious, retailers must constantly adapt to shifting behaviors and rising expectations. Explore the trends shaping where and how consumers shop today, and what they mean for retail strategy in 2026.

2026’s Shopping List: What’s Trending in Retail

Agentic commerce is changing shopping from browsing to delegation, reshaping how brands earn visibility and trust with AI agents. Learn what to prioritize now as AI-driven discovery moves toward in-conversation purchasing and performance tracking.

From Prompt to Purchase: Transactions and Tracking in the AI Era 

Smartphones shape nearly every step of the modern shopping journey, from discovery to checkout. Join leaders from Vibes to uncover insights from its 9th annual survey of 1,100 mobile-first consumers and learn how mobile interactions influence the path to purchase.

7 Key Takeaways from Vibes’ 2026 Mobile Consumer Survey

Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.

Retail Brew

Vidhi Choudhary

How retailers can interpret shopper data to maximize impact.

A Retailer's guide to mastering customer data

Alex Vuocolo

The off-price giant is benefitting from a steady supply of off-price goods. These are the retail trends pushing products into the channel. 

TJX is on a buying spree as excess inventory and closeouts boost supply

Andrew Adam Newman

Its Savory Breakfast offering is among its first chicken varieties.

How Chomps is pitching meat sticks for breakfast

Erin Cabrey

From price cuts to new innovation, CPGs are fighting back against declining volumes to welcome alienated consumers back into the fold. 

CPGs really want consumers to buy more

TikTok Shop rolled back its plan to control fulfillment for US merchants due to potential loss of business.

Seller reactions to TikTok Shop changing stance on shipping and fulfillment

The logistics provider is making a move to push out drivers as it restructures business to be less reliant on Amazon and e-commerce. 

UPS offers buyout to more than 100K drivers as it unwinds Amazon business

E-Commerce

Retail Media

Marketing

Stores

Supply Chain

Paradoxically, those with largest wardrobes are most apt to think nothing’s wearable, poll found.

Why Vestiaire Collective says your ‘got nothing to wear’ claim is a lie 

She’s founder and CEO of OoMee.

Coworking with Alissa Miky

Jeena Sharma

Rising grocery prices and economic anxiety are pushing shoppers toward sales, private labels, and cheaper dining options.

Consumers say they’re financially worse off and it’s changing how they shop

Many consumers are worried there will be a pullback in discounts this year, and yet promotions have never been more important for getting shoppers in the door. 

Shoppers fear a discount gap this holiday season. Here’s how retailers are responding

A recap of key pivots retailers like Build-A-Bear and brands like Oura and Burlap & Barrel have made to survive these days.

How retailers are pivoting their way through chaos

TJX is on a buying spree as excess inventory and closeouts boost supply

The Latest Retail Industry News

Why Vestiaire Collective says your ‘got nothing to wear’ claim is a lie

Coworking with Alissa Miky

TJX is on a buying spree as excess inventory and closeouts boost supply

How Chomps is pitching meat sticks for breakfast

Consumers say they’re financially worse off and it’s changing how they shop

Editor's Picks

How Chomps is pitching meat sticks for breakfast

CPGs really want consumers to buy more

Seller reactions to TikTok Shop changing stance on shipping and fulfillment

UPS offers buyout to more than 100K drivers as it unwinds Amazon business

Events

2026’s Shopping List: What’s Trending in Retail

From Prompt to Purchase: Transactions and Tracking in the AI Era

7 Key Takeaways from Vibes’ 2026 Mobile Consumer Survey

Resources

Shoppers fear a discount gap this holiday season. Here’s how retailers are responding

How retailers are pivoting their way through chaos

A Retailer's guide to mastering customer data

A Retailer's guide to mastering customer data

Topics

Retail news that keeps industry pros in the know

TJX is on a buying spree as excess inventory and closeouts boost supply

The Latest Retail Industry News

Why Vestiaire Collective says your ‘got nothing to wear’ claim is a lie

Coworking with Alissa Miky

TJX is on a buying spree as excess inventory and closeouts boost supply

How Chomps is pitching meat sticks for breakfast

Consumers say they’re financially worse off and it’s changing how they shop

Editor's Picks

How Chomps is pitching meat sticks for breakfast

CPGs really want consumers to buy more

Seller reactions to TikTok Shop changing stance on shipping and fulfillment

UPS offers buyout to more than 100K drivers as it unwinds Amazon business

Events

2026’s Shopping List: What’s Trending in Retail

From Prompt to Purchase: Transactions and Tracking in the AI Era

7 Key Takeaways from Vibes’ 2026 Mobile Consumer Survey

Retail news that keeps industry pros in the know

Resources

Shoppers fear a discount gap this holiday season. Here’s how retailers are responding

How retailers are pivoting their way through chaos

A Retailer's guide to mastering customer data

A Retailer's guide to mastering customer data

Topics