Brands react to Facebook’s big outage

If you were anywhere near a phone or computer or human who works in media (hello) this week, you know that Facebook and its family of apps, including Instagram and WhatsApp, were down for six hours on Monday.

Facebook eventually restored service, and influencers everywhere rejoiced. But a lot can happen in a day. As our friends at Marketing Brew reported, for brands and social media managers that rely on these platforms, a few hours could potentially set them back months.

Somethin’ to talk about: Still, some companies (and consumers) flocked to Twitter to make the most of the fiasco and score some easy engagement. Twitter got the ball rolling, tweeting, “hello literally everyone.”

Amazon’s Alexa account replied, “I don’t have hands so I’ll just say Hi five times... Hi Hi Hi Hi Hi!,” confirming suspicions that we live in the darkest timeline.

The incident spawned tweets both good and bad, LOL and cringe. Here are a few brand reactions that made us stop scrolling—for good reason.

Zaxby’s fast casual restaurant chain cut right to the chase:

Subway used the outage as an opp to plug its app:

Starburst got cheeky with it:

KFC made a punny graphic:

Velveeta yelled at us:

And Steak-umm put on its galaxy brain “we live in a society” hat:

As for us? We envisioned a utopia.