Marketing
Why a Wirecutter recommendation can be a game changer for brands
UrbanStems regained its recommendation after losing it, and now is leveraging it with a licensing deal.
Digital Retail Marketing
Digital marketing tactics fueling retail growth online. Coverage of SEO, paid search, social media, email, and the digital strategies moving shoppers through the funnel.
Marketing
Arby’s promotes the movie Good Burger on Paramount+…and its own burger
Plus, Unilever anthropomorphizes its products in #CleanTok video series.
Marketing
With Celsius University, the energy drink amps up its college influencers
The brand has 170 college students on the payroll, and flies them to Florida for an annual training and strategy conference.
Marketing
Brands react to Facebook’s big outage
Monday was a good day for Twitter, where brands (and consumers) flocked to comment on the fiasco and earn some easy engagement.
Retail news that keeps industry pros in the know
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