Coworking with Tatiana Birgisson

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After running her own Shopify store for seven years, former beverage entrepreneur Tatiana Birgisson is now helping other small brands thrive as head of marketing and operations at OpenStore, a company that buys Shopify businesses. (It’s snapped up a few dozen so far, Birgisson says, since debuting last year.) She walks us through her day-to-day below.

How would you describe your job to someone who doesn’t work in retail? Once we’ve acquired a small business, I have the privilege to continue operating it alongside my team and bringing the extraordinary products the founders created to more and more customers.

One thing we can’t guess about your job from your LinkedIn profile: Every day I get to use my past experience from building my own CPG brand, MATI Energy, which was sold in Whole Foods and Kroger, then later acquired [by another bev company]. I’m infinitely better at my job because I’ve been in the shoes of our merchants.

What’s your favorite project you’ve worked on? I loved working on our acquisition of FarmFoods. The woman-led business sells responsibly raised meat online and grew 5x in 2020.

Name your must-follow social media accounts: @Native and @Olipop both have creative Instagram pages that spark inspiration for me as a DTC marketer.

Hands down, the best fast food restaurant chain is…Doggi’s in South Florida, which serves fast-casual Venezuelan food. One bite into a tequeño and childhood memories with my family growing up in Venezuela come flooding back.