Social Gathering: Nike’s NFT drop, a TikToker tracks Bed Bath & Beyond discounts, and Suitsupply’s story

A roundup of our favorite retail multimedia content from across platforms this week—from TikTok to Twitter. We’re keeping you hip, and you’re welcome.

RT: Erewhon is known for its aisles of emerging CPG brands. One Twitter user snapped a photo of the crowded cooler featuring a rainbow of trendy beverages at the retailer’s Venice, California, location, asking which can stand out from the crowd. (@lordcpg on Twitter)

Double tap: Last week, we shared a post from the winner of Nike’s creator competition. This week, check out how Nike created 31,000 unique digital AF1s for its upcoming NFT drop to beta users of .Swoosh. (@dotswoosh on Instagram)

Triple tap: New York pizzeria Roberta’s stepped in to help a customer find a missed connection after a paper plate with honey flew into—and got stuck on—a man’s face while she was eating at the restaurant. (Roberta’s Pizza on Instagram)

Make your day: Since Bed Bath & Beyond filed for bankruptcy last month, it’s been running closeout sales, and one TikToker has been going to the store’s New York City location daily (11 days and counting!) to track the slowly increasing discounts and even more slowly decreasing inventory levels. (@ilovebread_ok on TikTok)

Link up: Last year, we wrote about how sizeless jean brand Sene is using AI to make custom clothing more accessible. Founder Ray Li took to Linkedin to share about his company’s first profitable quarter, and the story behind it. (Ray Li on LinkedIn)

Tune in: Founder Fokke de Jong shares the story behind building Dutch men’s fashion brand Suitsupply. (How I Built This on Spotify)