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Consumer Behavior & Trends

Hot topic: What do you think of $230 perfume for babies?

Plus, your response to non-tippers facing longer wait times on delivery apps.
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Dior has introduced perfume for babies, Bonne Étoile, that costs $230. It’s a mild perfume that doesn’t contain alcohol, and is meant to mark what the brand calls a baby’s “very first step into fragrance.”

You tell us: If you had a baby and someone gave you a $230 baby fragrance—with a gift receipt—what would you do? Cast your vote here.

Circling back: Last week, we told you about DoorDash testing a new screen on its app that will warn customers they may have to wait longer for their food if they don’t tip. So we asked if you think consumers who don’t tip when they order on delivery apps should face longer delivery times.

Most of you (58.3%) thought no, consumers who don’t tip should not face longer wait times. Another 37.5% thought that non-tippers should face longer delivery times, while 4.2% didn’t know or weren’t sure.

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About the author

Andrew Adam Newman

Andrew writes about brick and mortar stores with a focus on store design, retail marketing and brands, the resale industry, and more.

Retail news that keeps industry pros in the know

Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.

By subscribing, you accept our Terms & Privacy Policy.