Marketing

Hot Topic: Is eating cereal for dinner a viable response to inflation?

Plus, readers weigh in on the minimum wage.
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· less than 3 min read

Retail news that keeps industry pros in the know

Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.

After Kellogg’s CEO Gary Pilnick said recently that one way to deal with the rising cost of groceries is for more families to eat cereal for dinner, he faced backlash. Some critics noted that Kellogg’s has raised its prices in recent years, while former Secretary of Labor Robert Reich suggested that someone like Pilnick, whose compensation totals nearly $5 million, probably doesn’t eat cereal for dinner. On a nutritional note, Kellogg brands like Honey Smacks contain 36% daily value of sugar and Frosted Flakes contain 24% DV of sugar.

You tell us: Do you think eating cereal for dinner is a viable response to inflation? Cast your vote here.

Circling back: Last week, with the minimum wage in California going up to $20, we asked whether you’d favor the federal minimum wage, which is $7.25, going up that much. Most of you (61.7%) landed in the middle, saying the national minimum wage should not be raised to $20, but should be higher than $7.25. Another 27.7% said the national minimum wage should be raised to $20, while 10.2% said it should remain at $7.25 and just 0.4% did not know or weren’t sure.

Retail news that keeps industry pros in the know

Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.