E-Commerce

Google reveals new tools for tracking prices in Search

The search giant says it’s making it easier for deal-hungry customers to find and compare prices.
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Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.

Online shoppers are hungry for deals this summer, and Google has unveiled a series of new features designed to help them find and compare prices in search results.

Here’s a breakdown of the new features:

  • A “deals carousel” showcasing major promotions from the last 24 hours;
  • The ability to see “member pricing” on items, or the discounted price available to members at stores such as Best Buy and Petco;
  • A tool for tracking the typical price range of a given item over the past 90 days;
  • And an alert that notifies users when an item goes on sale.

Sean Scott, VP and GM of consumer shopping at Google, wrote in a blog post that summer has “become a major shopping season” and that “in recent years, online searches for ‘deals’ have spiked in mid July, even surpassing search interest in ‘vacation.’”

  • A Google survey of shopping trends found that 44% of respondents said deal days get them to shop more, and 68% “always or often” compare prices before buying an item online.

On the price-tracking tool, Scott wrote: “Seeing that a product is on sale can be reason enough for some people to add it to their cart. But how can you be sure you’re actually getting a great deal? 73% of shoppers say they’d be more likely to purchase something if they could see whether the product’s price is high, typical or low.”

These consumer-facing tools come as Google also takes steps to overhaul the back-end resources available to e-commerce brands. The company recently employed AI to help them develop online marketing materials and improve their search presence.

Retail news that keeps industry pros in the know

Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.