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E-Commerce

Hot Topic: Are you using discount promo codes more?

Plus, you weigh in on whether you're on the baggy jeans bandwagon.
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less than 3 min read

TOPICS: E-Commerce / Consumer Experience / Online Consumer Behavior

Promo codes platform SimplyCodes reported that retailers issued 31% more promo discount codes in the first six months of this year than in the same period of 2023.

You tell us: Are you using discount promo codes more than you were a year ago? Cast your vote here.

Circling back: Last week, we told you that Pacsun reported that sales of baggy jeans surged from 8% to 80% of its denim sales in the last year, so we asked if you were wearing looser-fitting jeans than you were a year ago. Most of you (55.3%) are staying the course, wearing jeans with the same fit as a year ago, while 38.8% are opting for looser fits. As for how many of your mavericks are opting for tighter-fitting jeans than last year, 5.9% of you are squeezing into them.

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About the author

Andrew Adam Newman

Andrew writes about brick and mortar stores with a focus on store design, retail marketing and brands, the resale industry, and more.

Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.

By subscribing, you accept our Terms & Privacy Policy.