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Hot Topic: Have you ever purchased a counterfeit product?

Plus, readers weigh in on whether the new Chicken Big Mac will draw them to McDonald's.
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less than 3 min read

The rate of designer products that authenticators discovered was fake rose to 8.8% in 2023, up from 7.2% in 2022, an increase of 20%, according to data from Entrupy, the New York-based AI authentication solutions company.

You tell us: Have you ever intentionally or unintentionally purchased a designer product that was fake? Cast your vote here.

Circling back: Last time we told you about the much-ballyhooed debut of the Chicken Big Mac at McDonald’s, and asked if you found the menu item tantalizing enough to make a special trip to Mickey D’s to try it. Only 23.7% of you told us you were so interested that you’d make a special trip to McDonald’s to try it, while 32.2% said it didn’t warrant a special trip, but you’d try it the next time you were at a McDonald’s. The most popular response, though, chosen by 41.5% of you, was that you weren’t interested enough in the Chicken Big Mac to try it at all, while 2.5% of you didn’t know or weren’t sure.

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About the author

Andrew Adam Newman

Andrew writes about brick and mortar stores with a focus on store design, retail marketing and brands, the resale industry, and more.

Retail news that keeps industry pros in the know

Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.

By subscribing, you accept our Terms & Privacy Policy.