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Consumer Behavior & Trends

Hot Topic: Nearly 1 out of 3 made purchases sooner to avoid tariffs

At the mall, it’s where band tees are the only tees. In Retail Brew, it’s where we invite readers to weigh in on a trending retail topic.
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After Cal-Maine foods, the biggest egg producer in the US, saw revenues increase 82% YoY for its quarter that ended in late November, a group of Democratic lawmakers wrote a letter to President Trump complaining that some egg producers and supermarkets may be using the bird flu crisis to inordinately “hike up egg prices to increase profits.”

You tell us: Do you think egg producers and supermarkets are exploiting the bird flu crisis to raise prices even higher than necessary to boost profits? Cast your vote here.

Circling back: Last week, we told you about a CreditCards.com survey that found that 1 in 5 Americans were buying more products than usual as a result of President Trump’s proposed tariffs, with their thinking being that if the tariffs went through, the items would become more expensive. So we asked if you’d made a recent purchase sooner than you would have otherwise because of Trump’s proposed tariffs. Fewer than 1 out of 3 of you (32.5%) said you’d made a purchase sooner than you would have otherwise because of the proposed tariffs, while 67.5% of you said you’d not done so.

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About the author

Andrew Adam Newman

Andrew writes about brick and mortar stores with a focus on store design, retail marketing and brands, the resale industry, and more.

Retail news that keeps industry pros in the know

Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.

By subscribing, you accept our Terms & Privacy Policy.