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AMC will join competitors Regal and Cinemark and begin showing ads at what’s called the “platinum spot,” when the lights go down after the previews (which themselves follow commercials) and when its movies had previously begun. The company had considered doing so in 2019 but declined to, stating in a news release at the time that it had concluded “US moviegoers would react quite negatively to the concept.”
You tell us: Are there too many commercials at movie theaters? Cast your vote here.
Circling back: Last week, we told you about a Mondelez International lawsuit that claims Aldi packaging for some of its private label products looks so similar to packaging for its products, including Oreo and Nutter Butter, that it is “likely to deceive and confuse customers.”
So we asked if you’ve ever accidentally purchased a store brand instead of an advertised brand because its packaging was so similar. More than 1 in 5 (22.1%) said that yes, you have inadvertently bought a private label dupe when you meant to get the real McCoy, while 77.9% of you never have.