Hot Topic: Do store brands look too much like advertised brands?
Take our reader's poll.
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A federal lawsuit by Mondelez International claims packaging for some private label products sold by Aldi looks so similar to packaging for Mondelez products, including Oreo and Nutter Butter, that it is “likely to deceive and confuse customers.”
You tell us: Have you ever accidentally purchased a store brand instead of an advertised brand because its packaging was so similar? Cast your vote here.
About the author
Andrew Adam Newman
Andrew is a senior reporter for Retail Brew covering brands and marketing.
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