Hot Topic: Should brands give free products to bachelorette parties?
Plus, Nearly 3 out of 4 Prime members would try Amazon’s free grocery delivery.
• less than 3 min read
Brides-to-be increasingly are hitting up small brands for free products to include in bachelorette party swag bags, the Wall Street Journal reports. Some brands welcome the trend as an opportunity for sampling and social-media exposure; others find the trend to be a nuisance and reject the requests.
You tell us: Do you think brands should embrace or reject the trend of giving free products for bachelorette parties? Cast your vote here.
Circling back: Last time, we noted that Amazon would expand the number of locales in the US where it would offer free same-day grocery delivery service for Prime members from about 1,000 to 2,300 by the end of 2025.
So we asked if current Prime members who didn’t have the perk yet would take advantage of it if it came to their market. Nearly 3 out of 4 (72.7%) said yes, they would try the free same-day delivery offering, while 27.3% said they wouldn’t.—AAN
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Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.
Retail news that keeps industry pros in the know
Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.