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Hot Topic: American Eagle’s Sydney Sweeney ads will boost sales, say 3 out of 4

Plus: Will Amazon’s free same-day grocery delivery entice you?

Sydney Sweeney for American Eagle

American Eagle

less than 3 min read

Amazon announced it will expand its free same-day grocery delivery service for Prime members from about 1,000 locales in the US today to more than 2,300 by the end of 2025. The service will require Prime membership and a minimum order of $25 for free delivery.

You tell us: If you’re a Prime member whose local market doesn’t have free same-day grocery delivery yet, will you try it if it becomes available where you live? Cast your vote here.

Circling back: Last time, we asked if you thought American Eagle’s campaign featuring Sydney Sweeney, which some have criticized for allegedly having eugenic undertones and being hypersexualized, would help or hurt the retailer’s revenue in the coming months. Nearly 3 out of 4 (74.1%) of you responded the campaign will boost American Eagle’s revenue, while 13.1% responded that it would decrease its revenue and 12.7% thought it would have no impact on revenue.—AAN

Retail news that keeps industry pros in the know

Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.

Retail news that keeps industry pros in the know

Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.