Hot Topic: American Eagle’s Sydney Sweeney ads will boost sales, say 3 out of 4

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Circling back: Last time, we asked if you thought American Eagle’s campaign featuring Sydney Sweeney, which some have criticized for allegedly having eugenic undertones and being hypersexualized, would help or hurt the retailer’s revenue in the coming months. Nearly 3 out of 4 (74.1%) of you responded the campaign will boost American Eagle’s revenue, while 13.1% responded that it would decrease its revenue and 12.7% thought it would have no impact on revenue.—AAN