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Hot Topic: Will Starbucks’s new high-protein coffee drinks boost revenues?

Plus: Nearly 3 out of 4 against giving free products to bachelorette parties.

Starbucks cup

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less than 3 min read

Starbucks announced it will introduce a protein-enhanced cold foam option later this month, meaning these grande-sized drinks will pack as much as 36 grams of protein, according to the company.

You tell us: Will Starbucks’s new high-protein coffee drinks be a significant revenue-booster for the coffee chain? Cast your vote here.

Circling back: Last week, we told you about the growing trend of brides-to-be asking brands for free products to include in bachelorette party swag bags. We asked if you thought brands should embrace or reject the trend. Nearly three out of you (72.6%) of you voted to reject the trend while 27.4% thought brands should embrace it.—AAN

Retail news that keeps industry pros in the know

Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.

Retail news that keeps industry pros in the know

Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.