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The holiday shopping season keeps creeping earlier each year, and Shopify’s data backs that up, with September already seeing a surge in holiday-related orders.
Orders for holiday stocking hangers jumped 306% last month, while demand for Christmas tree skirts and tree stands rose 170% and 140%, respectively, according to data shared first with Retail Brew.
Hot sellers also included spooky things ahead of Halloween. Items ranging from costume sets (up 175%) and pet costumes (up 125%) to costume and stage makeup (up 22%) spiked in September.
Plus, Shopify shoppers also stocked up on gifting-related items like wrapping paper (up 77%) and holiday glow-ups with garlands (up 55%), holiday ornaments (up 49%), wreaths (up 33%), and seasonal village sets and accessories (up 30%).
According to McKinsey, millennials are leading the way in early holiday shopping this year, with 37% starting before October—compared with 28% across all generations. Just 11% of surveyed consumers plan to start their shopping on Black Friday weekend.
Fall into a new wardrobe: Meanwhile, Shopify shoppers also shelled out money to buy seasonal clothing like overcoats (up 114%), puffer jackets (up 82%), beanies and cardigans (both up 41%) to reset for colder temperatures.
Apple-tite for autumn: Nothing says fall season like warm treats and cozy bakes. Demand for apples (223%), squashes and gourds (120%), tea makers (112%), pressure cookers (96%), food processors (59%), apple butter (40%) all went up in September.