Amazon expands 30-minute delivery to dozens of cities

Amazon’s ultra-fast delivery option is expanding to dozens of cities and millions of customers.

With a focus on everyday essentials and grocery items, Amazon Now delivers items in 30 minutes or less. The offering is currently available in Philadelphia, Atlanta, Dallas-Fort Worth, and Seattle, and is now expanding to dozens more, including Houston, Austin, Orlando, Denver, Phoenix, Oklahoma City, and Minneapolis.

The offering complements other fast-delivery options such as one-hour and three-hour delivery, available for more than 90,000 items, and same-day delivery, available for millions of items, per the company.

Amazon Now launched in India last year, and the market saw 25% month over month increases in orders and a tripling in shopping frequency from Prime members, CEO Andy Jassy said on a recent earnings call. In eligible markets, a “30-Minute Delivery” option will appear on the Amazon app and homepage. The cost for Prime Members is $3.99 per order, while non-members will pay $13.99. The service is also available 24 hours in most of the areas where it’s currently available.

The e-commerce giant said 30-minute deliveries are possible due to a network of smaller fulfillment locations closer to customers. Amazon delivery speeds have accelerated over the years. In 2025, 8 billion items were delivered in the US on the same or next day, up more than 30% from the year before—and groceries and everyday essentials made up half the total.

The company is investing heavily in its grocery business. Recent moves include merging the checkout experience for Whole Foods, Amazon Fresh, and Amazon.com, and the expansion of same-day grocery delivery in more markets.

The moves come as Amazon competes with Walmart over control of the US grocery market. Amazon’s grocery business produced $150 billion in gross sales in 2025, making it the second-largest grocer in the US, per the company. Amazon also said that perishable sales had grown 40x year over year, and made up 9 out of 10 of the most ordered items for same-day delivery.