Football gear kicked off October spending spree on Shopify stores

Football gear was trending on Shopify in October, according to the company’s monthly sales data shared first with Retail Brew.

Orders for football gloves (up 74%) and football shoes (62%), football training equipment (55%), and protective gear (46%) all spiked, with football season in full swing and the NFL’s regular season games not expected to end until Jan. 6.

Bite-sized skills: Dental care sales got a lift during October’s National Dental Hygiene Month, according to Shopify. Orders for gum stimulators popped at a whopping 308%. People also shelled out money to buy power flossers (up 72%), and dental tool sets (63%).

Say cheese: Fall photos were a big draw for Shopify shoppers. People invested in travel tripods that lifted orders by 61%. Demand for SLR film cameras (up 48%) and rangefinder film cameras (46%) also spiked.

Meanwhile, younger shoppers are rejecting the over-filtered perfection of iPhone photos to buy both film and digital cameras. Sales for standalone cameras surged to $5.5 billion in 2025, the Financial Times reported in June 2026.

Pet set: Orders for cat furniture jumped 140% in October. Orders for pet chairs rose 88%, while demand for electronic automatic doors (up 49%), and furniture-style crates (25%) were also up.