Shopify shoppers lapped up Memorial Day sales

Shopify shoppers were ready to get outdoors, spend time in nature, and invest in their personal wellness, according to May data shared first with Retail Brew.

Orders for walkie-talkie radio sets popped a whopping 2,012%, as people geared up for off-grid camping trips. Consumers also shelled out money to buy tunnel tents (up 263%), air mattresses (up 53%), and family-sized tents (up 34%).

Besides camping, orders for beachwear and pool accessories soared in May. Orders for pool cleaners jumped 721%, while orders for hammocks and pool loungers grew 237% and 69%, respectively. Swimwear across every style, especially cover ups (up 1,103%), popped. Orders for bikinis (up 420%), swim trunks (up 348%), and rash guards (up 325%) also spiked.

Water sports gear including kayaks, paddle boards, and wing foils were hot property. Orders for foils (up 538%), wing foil boards (up 191%), folding kayaks (up 148%), wakeboards (up 133%), row boats (up 92%), stand-up paddle boards (up 91%), inflatable kayaks (up 70%), water sport helmets (up 55%), life jackets (up 46%) took off in May.

Bedroom reset: Shopify data showed signs of a full sleep refresh. Shoppers stocked up on pillowcases, orders for which jumped 1,000%. Demand for new sets of flat sheets (up 991%), fitted sheets (up 787%), and weighted blankets (up 635%) surged.

Big hair: With heat and humidity coming for your hair, demand for hair perfumes (up 923%), hair sprays (up 835%), hair serums (up 577%), and hair masks (up 532%), ramped up.

Spa treatment: This summer, it seems people are taking their self-care rituals seriously. Orders for exfoliating washcloths and towels (up 914%), bath bombs (up 404%), body butters and balms (up 374%), bath salts and soaks (up 351%), and body scrubs and exfoliants (up 262%) peaked.