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Personal Day acne skincare products
Stores

Entrance Interview: Personal Day’s new CEO on the skin care brand’s move from social commerce success to brick-and-mortar retail

Amanda Domaleczny—a vet of Too Faced, Drybar, and Tula—takes on her first chief exec role at the skin care brand co-founded by actress Lili Reinhart as it expands in retail.


A Rove Lab boneless sofa alongside the much smaller boxes that it was shipped in.
E-Commerce

Why ‘boneless’ couches went viral, and how brands are capitalizing on the trend

A sofa compressed in a box appeals to urban dwellers and slashes brands’ logistical costs.


TikTok shop
E-Commerce

From freeze-dried candy to fish: The opportunity for food brands on TikTok Shop

Emerging brands and big CPGs are turning to the platform to boost discovery for their food and beverage products.


Condé Nast Vette creator commerce storefront
Marketing

Sephora, Condé Nast announce new creator-led storefronts

The storefronts, which let consumers checkout directly on the platforms themselves, will compete with LTK and ShopMy as well as Amazon Storefront.


Syndey Sweeney poses wearing denim in an image with the text, "Sydney Sweeney Has Great Jeans."
Marketing

Exclusive: Foot traffic down 1.3% at American Eagle for month after Sydney Sweeney ad

Traffic up at Gap and Levi’s, which also launched celebrity denim campaigns, per Pass-by.


The Sourcing Guy supply chain influencer on TikTok
Supply Chain

Meet the sourcing influencer helping brands navigate the trade war

Isaac Hetzroni, aka The Sourcing Guy, has amassed half a million followers posting overseas factory tours and supply chain advice on Instagram and TikTok.


Sydney Sweeney for American Eagle
Marketing

Hot Topic: American Eagle’s Sydney Sweeney ads will boost sales, say 3 out of 4

Plus: Will Amazon’s free same-day grocery delivery entice you?

Retail news that keeps industry pros in the know

Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.

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