.jpeg)
E-Commerce
Why ‘boneless’ couches went viral, and how brands are capitalizing on the trend
A sofa compressed in a box appeals to urban dwellers and slashes brands’ logistical costs.
Social Media
E-Commerce
From freeze-dried candy to fish: The opportunity for food brands on TikTok Shop
Emerging brands and big CPGs are turning to the platform to boost discovery for their food and beverage products.
Marketing
Sephora, Condé Nast announce new creator-led storefronts
The storefronts, which let consumers checkout directly on the platforms themselves, will compete with LTK and ShopMy as well as Amazon Storefront.
Marketing
Exclusive: Foot traffic down 1.3% at American Eagle for month after Sydney Sweeney ad
Traffic up at Gap and Levi’s, which also launched celebrity denim campaigns, per Pass-by.
Supply Chain
Meet the sourcing influencer helping brands navigate the trade war
Isaac Hetzroni, aka The Sourcing Guy, has amassed half a million followers posting overseas factory tours and supply chain advice on Instagram and TikTok.
Marketing
Hot Topic: American Eagle’s Sydney Sweeney ads will boost sales, say 3 out of 4
Plus: Will Amazon’s free same-day grocery delivery entice you?
Stores
Exclusive: Foot traffic down 9% at American Eagle following Sydney Sweeney ad controversy
Traffic fell for both weeks since the campaign dropped, per Pass_by.
Retail news that keeps industry pros in the know
Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.
