Marketing
Can Demna and Luca de Meo save Gucci?
Despite major creative and executive changes, Gucci continues to struggle but things might turn around.
Brand Identity
The visual and verbal building blocks of retail brand identity. Coverage of positioning, tone of voice, design systems, and the strategic choices that make brands instantly recognizable.
Marketing
Why Jonathan Anderson was the right choice for Dior
Anderson makes history as the first designer after Christian Dior to oversee all of Dior’s men’s, women’s, and haute couture collections.
Marketing
How Pantone helped one designer make a distinct statement at NYFW
In debuting its “dualities palette,” Pantone tapped designers like Bibhu Mohapatra and Janavi to help turn its colors into wearable art.
Marketing
Tom Ford gets a new creative director, Burberry appoints new CMO
This week in fashion news.
Marketing
Coworking with Elle De Freitas
She’s co-founder and CEO of Wonderkind.
Marketing
The engine sound that Harley-Davidson tried to trademark
Add the iconic motorcycle engine to our list of functional sounds that grow on consumers.
Marketing
What New Prada's Co-Creative Director Means for Its Business
Never before has a luxury fashion brand split the designer role in two.
Retail news that keeps industry pros in the know
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