Marketing
Jockey’s president and COO on the brand’s enduring legacy
As the iconic underwear retailer marks its 150th year, Mark Fedyk told Retail Brew about what keeps the brand relevant today.
Retail Brand Building
Building lasting retail brands from the ground up. Coverage of identity, storytelling, visual design, and the strategic decisions that define how retail brands show up in market.
Marketing
Ikea redoubles DEI efforts, will open 10 US stores this year
The company detailed its plans in its annual report.
Marketing
How Jin Soon Choi became fashion’s most trusted nail artist
From navigating discrimination to reshaping the role of manicurists, the founder of Jinsoon opens up about confidence, cultural change, and career longevity.
Marketing
Why Levi’s made a big play for the Super Bowl
Not only was the mega event held in San Francisco—the birthplace of Levi Strauss jeans—the games were even played at the Levi’s Stadium.
Marketing
MAC and Kenneth Cole are proving mission-led spending can be good for people and business
In the wake of federal funding cuts, retailers investing in social causes may not be just filling funding gaps but boosting loyalty.
Marketing
Running out of packing space? Away has an 8-foot replica of its iconic suitcase to address the problem
As part of its “Get Away With More” holiday campaign, the retailer showed up in SoHo with a “larger-than-life” iteration of its classic suitcases.
Marketing
At NYFW, LeBlancStudios turned politics into wearable storytelling
First established in Santo Domingo, the Caribbean brand is best known for its community-driven and intellectual design concepts.
Retail news that keeps industry pros in the know
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