Marketing
How this founder landed her menstrual-care beverages on Sprouts’s shelves
Retail shelves validate The Cycle better than Instagram, Anastasia Sartan says.
Brand-Retailer Partnerships
Boost your industry knowledge with the latest updates on brand-retailer partnerships. We explore the intersection of technology, strategy, and commerce for professionals.
Marketing
Target and Hollister collab is a win for home goods: data
A multi-season collection launched in June helped Hollister break into home goods while fueling share gains for Target.
Marketing
What do Spotify and Depop have in common? A love for secondhand fashion.
The music platform has joined forces with Depop to dig into the closets of six emerging artists.
Marketing
How Stanley 1913 is diversifying beyond its viral Quencher tumbler
The Quencher went from over 75% of Stanley’s global business to roughly 40% thanks to growth in new categories.
Marketing
Hershey is going all in on salty snacks
Global chief brand officer Veronica Villasenor shared how the company’s new ONE Hershey strategy is helping drive its salty snack business in retail.
Marketing
Coworking with Yana Shekhter
She’s senior director of brand marketing at A-Frame Brands.
Marketing
Why ‘performance jeanswear’ brand Duer is sponsoring Canada’s coach for the World Cup
Jesse Marsch is featured on the brand’s website and social media channels.
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