Marketing
Hershey is going all in on salty snacks
Global chief brand officer Veronica Villasenor shared how the company’s new ONE Hershey strategy is helping drive its salty snack business in retail.
Brand-Retailer Partnerships
Boost your industry knowledge with the latest updates on brand-retailer partnerships. We explore the intersection of technology, strategy, and commerce for professionals.
Marketing
Coworking with Yana Shekhter
She’s senior director of brand marketing at A-Frame Brands.
Marketing
Why ‘performance jeanswear’ brand Duer is sponsoring Canada’s coach for the World Cup
Jesse Marsch is featured on the brand’s website and social media channels.
Marketing
Tinder’s latest match isn’t a user. It’s Diesel
CMO Melissa Hobley told Retail Brew about its partnership with Diesel as part of a global Pride campaign.
Marketing
Celine gets a new artistic director, LVMH shacks up with Formula 1
This week in fashion news.
Marketing
Meet the company brokering partnerships between celebs and brands
Parallel is serving as a “bridge” between talent and many CPG brands, partner Jocelyn Florence said.
Marketing
I wish I wrote that: an unexpected athlete ambassador
Andrew Adam Newman on Tennessee Titans quarterback Will Levis’s “lifetime supply” of Hellmann’s mayo.
Retail news that keeps industry pros in the know
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