Marketing
New E.l.f. CMO on the company’s rapid category expansion
Oshiya Savur shares the retail strategy behind its new launches into hair, body, and fragrance.
Retail Marketing Strategy
Learn how leading brands are mastering retail marketing strategy in an era of rapid change. Follow our dedicated reporting for unique insights into retail excellence.
Virtual Event
Mastering the Post-Holiday Stocking Up Season
Holiday shopping has become a prolonged stocking-up season, and CPG brands still have time to win the basket by reaching shoppers the moment their seasonal intent forms. Sit down with Retail Brew and Ibotta for holiday insights and strategy on how to win it.
Oct 29 12:00 PM ET
Marketing
Walmart, McDonald’s push back against dynamic pricing fears
Two major US companies are playing defense in a deepening public debate over pricing and technology.
Marketing
Walmart doubles down on everyday low prices as FTC closes comments on personalized pricing policy
Despite fears of inflation and price gouging, Walmart is signaling that prices are moving in one direction: down.
Marketing
This Week in Retail: Fall sales events and holiday product launches
Plus, two beverage giants report earnings.
Marketing
How German candy giant Haribo tripled its US sales in a decade
The gummy bear has “embedded” itself with American consumers through efforts like new retail stores and seasonal product launches.
Marketing
How this founder landed her menstrual-care beverages on Sprouts’s shelves
Retail shelves validate The Cycle better than Instagram, Anastasia Sartan says.
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