Marketing
How marketing localization wins far-flung customers and avoids gaffes
Brands including Kit Kat and Starbucks win at localization, but Dolce & Gabbana had a huge gaffe in China.
Retail Marketing Strategy
In-depth coverage of retail marketing strategies driving growth. Tactics, frameworks, and expert insights for marketing leaders navigating today's competitive landscape.
Marketing
Exclusive: Victoria’s Secret president shares how the brand reignited its bra sales
The retailer hopes to continue its momentum of new innovations with its new strapless bra launch and campaign with WNBA star Angel Reese.
Marketing
How retailers can leverage their private label marketing advantage over national brands
As sales grow, there are several effective strategies that’ll drive consumers to switch up their grocery haul.
Marketing
Protein has come for water, coffee, and now moisturizers
Skin care brands are capitalizing on the protein craze but having consumers buy into it without scientific backing is difficult.
Marketing
How Chomps is pitching meat sticks for breakfast
Its Savory Breakfast offering is among its first chicken varieties.
Marketing
CPGs really want consumers to buy more
From price cuts to new innovation, CPGs are fighting back against declining volumes to welcome alienated consumers back into the fold.
Marketing
Why is Pinterest losing advertiser interest?
Recently, Pinterest announced layoffs and now is blaming tariffs for a weak performance.
Retail news that keeps industry pros in the know
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