Marketing
While luxury struggles, Ralph Lauren is selling more at higher prices
Analysts believe the retailer’s mix of aspirational price points, brand heritage, and lifestyle marketing is helping it outperform while bringing new customers in.
Retail Marketing Strategy
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Marketing
What do Spotify and Depop have in common? A love for secondhand fashion.
The music platform has joined forces with Depop to dig into the closets of six emerging artists.
Marketing
How Mars is shifting its retail strategy for Summerween
Thanks to Summerween, Halloween has become “our largest season across any calendar year,” Mars North America chief customer officer Tim LeBel told Retail Brew.
Marketing
Coworking with Drew Videira
He’s CMO at First Day.
Marketing
How Stanley 1913 is diversifying beyond its viral Quencher tumbler
The Quencher went from over 75% of Stanley’s global business to roughly 40% thanks to growth in new categories.
Marketing
Hershey is going all in on salty snacks
Global chief brand officer Veronica Villasenor shared how the company’s new ONE Hershey strategy is helping drive its salty snack business in retail.
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