Marketing
Coworking with Yana Shekhter
She’s senior director of brand marketing at A-Frame Brands.
Retail Marketing Strategy
Learn how leading brands are mastering retail marketing strategy in an era of rapid change. Follow our dedicated reporting for unique insights into retail excellence.
Marketing
Why ‘performance jeanswear’ brand Duer is sponsoring Canada’s coach for the World Cup
Jesse Marsch is featured on the brand’s website and social media channels.
Marketing
More retailers and brands are evaluating the benefits of price cuts
Kroger and E.l.f. Cosmetics are among many reconsidering their pricing strategies to attract and secure consumers.
Marketing
Tinder’s latest match isn’t a user. It’s Diesel
CMO Melissa Hobley told Retail Brew about its partnership with Diesel as part of a global Pride campaign.
Marketing
Patchwork surveillance pricing laws could pose a challenge for retailers
Maryland was the first state to ban the practice, but proposed legislation is pending across several other states.
Marketing
Pacsun CEO on the brand’s Gen Z reinvention
CEO Brieane Olson told Retail Brew about her new book, the retailer’s comeback, and the challenge of staying culturally relevant.
Marketing
Why Banana Boat debuted its first marketing campaign in five years
The 50-year-old sunscreen maker is hoping the new effort will help consumers “reappraise” the brand.
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