Marketing
Coworking with Ratna Rao
She’s founder and CEO of RK Ventures.
Retail Marketing Strategy
Learn how leading brands are mastering retail marketing strategy in an era of rapid change. Follow our dedicated reporting for unique insights into retail excellence.
Marketing
Why Carmine’s is promoting pizza bagels to sell more sauce
The effort launched with a pizza-bagel menu at Tompkins Square Bagels.
Marketing
Why Barrière thinks skin patches are the future of kids’ wellness
With a Target partnership, it hopes to do for vitamin patches what Flintstones did for chewables.
Marketing
Video: Why these beauty leaders came to Ulta Beauty World
Brands, founders, and execs like Personal Day founder Lili Reinhart and Euphoria makeup designer and Half Magic founder Donni Davy shared the benefit of exhibiting at the beauty event.
Marketing
It’s a 10 Haircare founder and CEO on self-funding and starting over
Carolyn Aronson shares the importance of strategy shifts—including a new rebrand and partnership with Khloé Kardashian—in growing the 20-year-old brand.
Marketing
How marketing localization wins far-flung customers and avoids gaffes
Brands including Kit Kat and Starbucks win at localization, but Dolce & Gabbana had a huge gaffe in China.
Marketing
Exclusive: Victoria’s Secret president shares how the brand reignited its bra sales
The retailer hopes to continue its momentum of new innovations with its new strapless bra launch and campaign with WNBA star Angel Reese.
Retail news that keeps industry pros in the know
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