Marketing
Under Armour and the Ravens turn sponsorship into retail experience
The brand’s 10-year deal with its hometown NFL team includes exclusive stadium merchandise, seasonal drops, and an expanded experiential retail strategy.
Co-Marketing Campaigns
Dive into the data and stories behind co-marketing campaigns. Our reporting offers a front-row seat to the transformation of retail commerce and consumer habits.
Marketing
A McDonald’s-inspired skateboard is coming to a store near you
McDonald’s has joined forces with London-based streetwear brand Palace to design apparel and hardware.
Marketing
Inside beverage brand Swoon’s Barbie collaboration
Swoon’s co-founders share lessons learned from a previous pop culture collab.
Marketing
Coca-Cola and Jack Daniel’s team up for new canned cocktail
It’ll be the fourth alcoholic bev that Coca-Cola has introduced in the past two years.
Marketing
"Doing Things" Is Easier With Friends
Outdoor Voices made jogging in a dress a thing all on its own. So why is it launching a 12-item capsule collection with Peloton?
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