Marketing
Why Levi’s made a big play for the Super Bowl
Not only was the mega event held in San Francisco—the birthplace of Levi Strauss jeans—the games were even played at the Levi’s Stadium.
Community Marketing
How retailers build brand loyalty through community. Coverage of local engagement, ambassador programs, online communities, and grassroots tactics that deepen customer relationships.
Marketing
Why Urban Decay is bringing back its discontinued Naked palette
The iconic eyeshadow palette’s return after six years is “a gift to our community,” the brand’s VP of marketing told Retail Brew.
Marketing
How Not Your Mother’s is leveraging its viral Curl Talk moment as wavy hair routines thrive
A partnership with influencer Greta Wilson has strengthened its retail relationships and spurred a wave of innovation.
Retail news that keeps industry pros in the know
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