Marketing
Why Levi’s made a big play for the Super Bowl
Not only was the mega event held in San Francisco—the birthplace of Levi Strauss jeans—the games were even played at the Levi’s Stadium.
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Not only was the mega event held in San Francisco—the birthplace of Levi Strauss jeans—the games were even played at the Levi’s Stadium.
The iconic eyeshadow palette’s return after six years is “a gift to our community,” the brand’s VP of marketing told Retail Brew.
A partnership with influencer Greta Wilson has strengthened its retail relationships and spurred a wave of innovation.
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