Experts predict ‘robust’ holiday season fueled by higher prices and value-conscious shoppers
Forecasts show an optimistic consensus about where the holidays are headed.
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Forecasts show an optimistic consensus about where the holidays are headed.
Projected spending is set to reach a record $13.5 billion, while nearly half of shoppers are starting before October and keeping value top of mind.
Adtaxi’s survey found 93% of consumers have adopted at least one cost-saving behavior.
According to Trax, 86% of consumers have noticed that candy prices are increasing.
According to research from online savings platform Smarty, 30% of shoppers stockpiling products ahead of any potential price increases.
With a shorter, less promotional holiday season this year, consumers are prioritizing big deal days such as Black Friday weekend.
Consumers are gearing up to buy the same amount of food, but still pay more for their holiday meal this month.
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