E-Commerce
How influencer-led retail marketing promotes authenticity and transparency
Influencers, creators, and users have become the new pillars of modern marketing.
Influencer Marketing
Influencer marketing insights for retail brands. Coverage spans creator partnerships, ROI measurement, platform trends, and campaign strategy for e-commerce growth.
E-Commerce
Sydney Sweeney’s Syrn has already attracted controversy, but can it be a brand that lasts?
Well, it depends.
E-Commerce
Exclusive: Most social media posts about American Eagle’s Sydney Sweeney ads are favorable
On TikTok and X, 63.7% posts about the campaign are positive, per PeakMetrics.
E-Commerce
Inside SharkNinja’s “social-first” marketing strategy
From giant fans to LED face masks, how the appliance giant is driving demand online.
E-Commerce
Coworking with Paige Brown
She’s co-founder and chief brand officer at Groove.
E-Commerce
Three social media marketing tips retailers and brands should keep in mind this year
Experts share insights on adjusting strategies for influencer marketing and social commerce.
E-Commerce
How one modern lifestyle store keeps customers engaged online
Oak + Fort’s SVP of Operations discusses full funnel marketing and exploring markets beyond North America.
Retail news that keeps industry pros in the know
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