Localization Strategies

Access Retail Brew's essential coverage of localization strategies. We break down the complex moves and market shifts driving success in today's competitive environment.

A Starbucks coffee cup and two Kit Kats spotlighted against a map of the world with red dots on populated cities
Marketing

How marketing localization wins far-flung customers and avoids gaffes

Brands including Kit Kat and Starbucks win at localization, but Dolce & Gabbana had a huge gaffe in China.

Andrew Adam Newman

Retail news that keeps industry pros in the know

Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.

By subscribing, you accept our Terms & Privacy Policy.

A mobile phone scrolling a newsletter issue of Retail Brew