Logo Design

Before animal logos including polo ponies, eagles, marlins, and whales appeared on shirts, this crocodile (nope, it’s not an alligator) led the way.

A century ago, a bakery executive saw hundreds of hot air balloons in the skies over Indianapolis. His awe led to Wonder Bread’s name and logo.

Why does it have a bite out of it? Is it a reference to the Bible? To Snow White? The real story of the Apple logo.

First, it shortened Federal Express. Then, it designed an icon.

A college student was asked to design something that evoked movement. More than five decades later, it’s still just doing it.