Marketing
Aldi begins sweeping packaging refresh, consolidating 90 brands down to 26
The rebrand comes after a lawsuit filed by CPG giant Mondelez that claimed some of Aldi’s private label packaging “blatantly copies” brands like Oreo.
Packaging
Retail packaging as a marketing tool. Coverage of packaging strategy, material innovation, sustainability trends, and how shelf presence influences purchase decisions across categories.
Marketing
After 25 years, Vitaminwater is still iconic—but it wants to be relevant, too
Its brand director breaks down how Vitaminwater’s latest refresh could help it become cool again.
Marketing
Total recall: How the Tylenol murders of 1982 ushered in tamper-resistant packaging
Tylenol’s response is lauded as a masterclass in crisis management, but is it a lesson Tylenol itself forgot?
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