Social Commerce

Social commerce news and strategy for retail pros—TikTok Shop, Instagram storefronts, live selling, and what's actually converting on social platforms.

An Arby's sign
Marketing

Arby’s promotes the movie Good Burger on Paramount+…and its own burger

Plus, Unilever anthropomorphizes its products in #CleanTok video series.

Alex Vuocolo
Caitlyn Stringfellow, a Florida State University student and Celsius University participant, hands out a can of the energy drink.
Marketing

With Celsius University, the energy drink amps up its college influencers

The brand has 170 college students on the payroll, and flies them to Florida for an annual training and strategy conference.

Andrew Adam Newman

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