Consumer Behavior & Trends
Grocery unit sales sink for five straight months
A volume slowdown that began in 2025 has escalated this year, a new Bain report found.
Trade-Down Behavior
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Consumer Behavior & Trends
Consumers say they’re financially worse off and it’s changing how they shop
Rising grocery prices and economic anxiety are pushing shoppers toward sales, private labels, and cheaper dining options.
Consumer Behavior & Trends
Nearly 1 in 3 will spend less on holiday decorations this year
The Rocket Mortgage and Redfin survey also shows 26% of Americans will spend less on gifts.
Consumer Behavior & Trends
How consumers are cutting costs this Thanksgiving
Retailers from Aldi to Walmart are offering low-price Thanksgiving meal options to cater to budget-conscious consumers.
Consumer Behavior & Trends
Shrinkflated paper towels accounted for 38.6% of category sales revenue
For cereal, it was 8.6%, per the GAO.
Consumer Behavior & Trends
Gen Z could fuel steepest drop in holiday spending since 2020: study
Younger shoppers are set to pull back in the face of rising prices and a higher cost of living, according to a new study from PwC.
Consumer Behavior & Trends
Higher-income parents plan to pull back on back-to-school spending
In meantime, lower-income parents plan to spend 10% more, even as many consumers prioritize essentials and search for deals.
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