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Vidhi Choudhary

Vidhi is a reporter for Retail Brew covering e-commerce and retail media. She was previously a senior reporter at Digiday's Modern Retail. Her work has also been published in TheStreet, Forbes, Nikkei Asia and TheCity. Vidhi has a master's degree in business and economics journalism from Columbia Journalism School.

AI shopping iconography
E-Commerce

AEO is changing how brands get discovered online

Search is no longer about rankings—it’s about answers.

Summer camping trip
E-Commerce

Shopify shoppers lapped up Memorial Day sales

People bought walkie-talkies for camping trips, pool cleaners, and pillowcases on Shopify.

Amazon logo and AI chip
E-Commerce

Amazon opens its AI shopping tech for business with retailers

Amazon wants retailers to use its AI infrastructure to build shopping agents.

How the supply chain has been affected by tariff rumors
E-Commerce

Amazon throws open its logistics network, but experts say brands will be skeptical

Amazon wants to handle the delivery of inventory from warehouses to the customer’s doorstep for any brand.

Google's UCP checkout for retailers
E-Commerce

Google is adding two new AI features for retailers

AI Performance Insights and Conversational Attributes will help brands get discovered across Google’s AI surfaces.

Google's Universal Cart icon
E-Commerce

Google set to launch a Universal Cart, takes agentic shopping to YouTube

Google’s Universal Cart can make multi-item, multi-merchant shopping journeys possible.

online shopping with an AI agent
E-Commerce

How Rezolve AI is trying to build the future of agentic shopping

Rezolve AI is trying to fix online shopping with its Brain Suite of tools, using AI that understands what a customer actually means rather than just matching keywords.

Retail Brew virutal event with Andy Szanger
E-Commerce

Why agentic shopping adoption remains low despite the hype

OpenAI may have moved too fast with its instant checkout feature, but that doesn’t mean it was a failure.

Girl with a red wagon
E-Commerce

Shopify shoppers bought outdoorsy items in April

People purchased wagons, grass edgers, dog houses as well as pool shirts and water slides.

Etsy
E-Commerce

Etsy launches ChatGPT app, tests AI search agent to help with gifting

Chief Product and Technology Officer Rafe Colburn says Etsy is also experimenting with its own conversational gifting agent.