AEO is changing how brands get discovered online
Search is no longer about rankings—it’s about answers.
Vidhi is a reporter for Retail Brew covering e-commerce and retail media. She was previously a senior reporter at Digiday's Modern Retail. Her work has also been published in TheStreet, Forbes, Nikkei Asia and TheCity. Vidhi has a master's degree in business and economics journalism from Columbia Journalism School.
Search is no longer about rankings—it’s about answers.
People bought walkie-talkies for camping trips, pool cleaners, and pillowcases on Shopify.
Amazon wants retailers to use its AI infrastructure to build shopping agents.
Amazon wants to handle the delivery of inventory from warehouses to the customer’s doorstep for any brand.
AI Performance Insights and Conversational Attributes will help brands get discovered across Google’s AI surfaces.
Google’s Universal Cart can make multi-item, multi-merchant shopping journeys possible.
Rezolve AI is trying to fix online shopping with its Brain Suite of tools, using AI that understands what a customer actually means rather than just matching keywords.
OpenAI may have moved too fast with its instant checkout feature, but that doesn’t mean it was a failure.
People purchased wagons, grass edgers, dog houses as well as pool shirts and water slides.
Chief Product and Technology Officer Rafe Colburn says Etsy is also experimenting with its own conversational gifting agent.